memes
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Jul 30, 2025
Humour isn’t a gag — it’s a growth lever
In a hyper-serious ad world, playful brands are earning trust, dopamine—and disproportionate attention.
Feb 06, 2025
Swiggy Instamart’s InstaFart: When memes escape the internet
Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the line between digital culture and street marketing.
Oct 25, 2020
Opinion: Popularity of locally originated memes in India
The author states that while they still get used as comic devices, they have also become a communication tool that spreads ideas, opinions and information.
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