melt 2015
Melt 2015: 'Mobile shouldn't be a vertical, it should be a horizontal'
Tom Goodwin, the SVP, innovation and strategy of Havas Media, on what's wrong in advertising and seven themes for the future
Melt 2015: DDB Mudra bags only Black Elephant; Ogilvy & Mather leads in number of wins
Winners were announced in Mumbai on 22 May
Melt 2015: "The more unconditional you are, the more you get"
Huib Van Bockel, founder and advisor, Social Brand Book, explained what’s going wrong in advertising and marketing
IAA Debates: ‘Mobile will not be the primary screen for news and entertainment in India in the next three-four years’
Arnab Goswami and Rajiv Lochan were up against Vikram Sakhuja and Raghav Bahl for the ninth edition of the IAA Debates
Melt 2015: ‘Creative is about art, copy, and code and data’: Unny Radhakrishnan, Maxus
Alex Jaspers and Unny Radhakrishnan addressed the audience at Melt 2015 on 'creative plus technology' as the way forward
IAA Debates at Melt 2015: Arnab Goswami and Rajiv Lochan to take on Raghav Bahl and Vikram Sakhuja
Will mobile be the primary screen for news and entertainment in India in three to four years?
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