mediabrands

Jun 25, 2024

Driven by digital boom, Indian ad industry poised to hit Rs 1.2 trillion in 2024

The advertising revenue is forecast to grow by over 11.8% in 2024, up from over 11.2% in 2023.

Jan 17, 2024

Amazon layoffs to impact agencies in APAC

Amazon's plans to move from original productions on Prime Video to licensing is set to impact its relationship with IPG Mediabrands in APAC

Dec 09, 2021

Major media agencies reach united stance over audits

Agency association publishes guidelines for clients auditing media spend, though admits lack of consensus with auditors

Dec 08, 2021

Mediabrands sweeps up Dyson global media planning and buying

Account, worth $600 million, will transfer from Mindshare in Q1 2022

Sep 01, 2021

Mediabrands appoints new head of DEI for Apac

Dharesheni Nedumaran steps into the newly-created role from Swire Shipping

May 12, 2021

Mediabrands and Vice Media Group ink global creative partnership

Deal will bring global production content capabilities and original entertainment properties to Mediabrands' six-month-old content studio