In addition to attracting the region’s top brand and agency talent, MediaWorks is proud to draw the industry’s game-changers who will mentor and guide this year’s delegates.
Brilliance of the original BMW media strategy (when its share was <1 pc) was that it chose environment over efficiency, quality of positioning over absolute price, says the author.
Mindshare’s George Michaelides uses a simple acronym to test whether the brand’s got the right ideas from the agency – IDYL2S – which breaks up into the phrase ‘Ideas You LikeTo Share’.
StrawberryFrog’s Scott Goodson sent me a link over the weekend to the first app for the iPad that his agency has just created.Scott’s been at the cutting edge of modern communications, helping brands deal with the crazy world of media in an age where consumers are receiving their news and entertainment in ways that we could never have imagined.A couple of years back, Scott was one of the speakers at Goafest.
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