Jun 14, 2024

IAS partners with Pinterest, Reddit to provide AI-driven brand safety measurement

The partnerships will give global advertisers an additional layer of third-party transparency as they reach and engage with social media platforms.

Oct 17, 2016

Media Review 2016: 'If not single-source metric, let's have a single view of the truth': Shashi Sinha

IPG Mediabrands’ Sinha and Jonah Goodhart of Moat took stage to talk about growing AdEx with measurement.

Jul 16, 2013

TV measurement: Advertisers cancel ROs to channels that moved to monthly data

FMCG majors among advertisers who have reacted; solution expected soon to end no-win situation

Jun 11, 2013

AAAI, ISA urge broadcasters to stick with TAM ratings

Agencies will hold broadcasters responsible for deliveries as per signed agreements based on the TV ratings system, says association

Jan 25, 2013

Facebook launches ROI tool to measure conversions

Facebook claimed its tool can reduce the cost of customer acquisition by about 40 per cent

Jan 18, 2013

BARC scours for global best practices, sends a 'Request for Information' for TV audience measurement

Responses need to be sent by 5 February 2013; post review by BARC’s TechComm, ‘Request For Proposals’ would be sent to select respondents