measurement
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Accenture invests in AI upstart Alembic to further bolster client offering
Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement
As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a measurable, brand-safe advertising frontier.
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Why AI cannot yet solve advertising’s measurement puzzle
While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.
IAS opens office in Mumbai; its third in India
Abhishek Pujar to head the Mumbai operations of the digital media measurement and optimisation platform provider.
IAS partners with Pinterest, Reddit to provide AI-driven brand safety measurement
The partnerships will give global advertisers an additional layer of third-party transparency as they reach and engage with social media platforms.
Media Review 2016: 'If not single-source metric, let's have a single view of the truth': Shashi Sinha
IPG Mediabrands’ Sinha and Jonah Goodhart of Moat took stage to talk about growing AdEx with measurement.
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