martech
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From noise to ROI: how smart brands can win India’s festive quarter
Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.
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Brands spend double to acquire the same customer: Netcore's Rajesh Jain
The founder and MD of the Customer engagement platform believes that agentic AI could help solve marketing’s improbable problems.
QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?
Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.
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AI agents collapse the wall between marketing and CX
From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.
Tattooed logos and untouched legacies: Tally’s branding paradox
The software company is balancing legacy loyalty with Gen Z expectations while navigating B2B marketing through incremental brand refreshes.
Middlemen, meet martech: Brands sync trade and consumer playbooks
In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost conversions, and keep both intermediaries and consumers equally engaged.
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