martech
Marketers uncertain about ROI from martech tools: Report
The report also finds that while spend on martech is growing, brands are still looking for partner support to help guide budget allocations
Ad:Tech 2024 to be held on 13 and 14 March
The event aims to decode trends and industry breakthroughs, spanning AI, attribution, e-commerce, influencer marketing, privacy-centric identity, and evolving customer experiences
Accenture acquires martech consultancy The Lumery
The Lumery's 80-strong team across Australia and Bengaluru, India, will join Accenture Song’s marketing practice—delivering services including personalisation, CRM and loyalty, testing and automation
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Nine martech predictions for 2022
Marketing tech execs predict the biggest trends in the space for the coming year
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