markand adhikari

Feb 08, 2022

The pandemic was a gold mine for the OTT industry: Markand Adhikari

SAB Group's chairman, co-founder, managing director speaks with Campaign India about the shift of consumption patterns, advertising interest during the pandemic and more...

Aug 20, 2013

‘You can always create demand in the regional market with your programming’

Q&A with Markand Adhikari, executive vice-chairman and MD, Sri Adhikari Bros Television Network, on the launch of Marathi music and humour channel MaiBoli

Aug 20, 2010

Mastiii becomes number 1 music channel

Sri Adhikari Brothers', music and comedy channel - Mastiii has captured the top spot amongst its competitors in the hindi music genre across Hindi speaking Markets (HSM). Mastiii has garnered 16.5 GRPs in the CS15+ group (SEC A,B,C) across HSM as per the TAM data for week 33. The channel is also number 1 in the CS4+ group across HSM, making it the most popular channel in its genre amongst children, youth and adults.