Marie Claire has launched a new tag-line, “Think smart, look amazing”, moving away from the previous positioning of “Let me be me.”“Marie Claire wanted to standardize the tag-line for its 35 editions across the world to denote the core value of the magazine,” said Suresh Selvaraj, president, Marie Claire. “Prior to this, each edition followed its own tag-line. For example, in India, we have had the tag-line as “Let me be me” to highlight our campaign against moral policing.”
Celebrating the second anniversary of Marie Claire's launch in India, the Outlook Group has announced the first edition of Indian fashion awards, 'Made in India 2008'.
It’s raining foreign magazines. The spate of international magazines foraying into the Indian market continues with Conde Nast International set to launch GQ in India. The senior editorial team has been formalized with Sanjiv Bhattacharya appointed as editor, GQ India, while Brendan Allthorpe has been appointed art director of GQ India. CJ Kurrien has been appointed senior editor of GQ India while Iain Ball has been appointed features editor of GQ India.
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