After very publicly pulling out of all marketing and awards shows last year to focus on Marcel, Publicis Groupe has seen fit to issue an explanation about its presence at this year's Cannes Lions Festival.
Publicis Groupe has unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event in Paris.
The tool will be unveiled at the group’s Viva Technology event in Paris in May.
Sadoun discussed topics ranging from trust through to the Marcel project.
To pull back marketing investment for the next 365 days
The agency was in the news during a busy month for its work, leadership changes and awards
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins