luxury marketing
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The quiet power of Gen X is loud enough
Ignored by influencer budgets but trusted at the checkout, this cohort is reshaping luxury marketing with discernment, depth, and digital subtlety.
Hideous Luxury unpacks the weight of "emotional baggage" in new campaign
The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.
Bling bling: Exploring the landscape of luxury in India
From the boom of the middle class to the 'if i want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.
VIDEO: In conversation with Gilt Groupe's Christian Leone
Among other things, he says, luxury e-commerce will do well because people don't always have time to go to the store
VIDEO: In conversation with Gilt Groupe's Christian Leone
Among other things, he says, luxury e-commerce will do well because people don't always have time to go to the store
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