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Luxor has tied up with the nineteenth Commonwealth Games as the official licensee for writing instruments. As part of this collaboration, the company has launched writing instruments specially crafted for athletes, officials and volunteers. Luxor will also be involved in the corporate gifts given away during the Games, for premium items such as fountain pens. Additionally, it plans to spend over Rs 10 crores for consumer activation: apart from having stalls in each of the Commonwealth Games stadiums for consumers, Luxor will also support the infrastructure and success of the games.
Aegis Media’s Vizeum has appointed Josraj Arakkal as GM, West. Arakkal joins from Triton Communications where he was associate director – media services.
Aegis Media’s Vizeum has been appointed media agency for the Luxor writing instruments portfolio. The size of the account is pegged at Rs 15 crore.This is Vizeum's first business win after the agency was set up three months back. This account will be handled out of Vizeum’s Delhi office, under the leadership of Harit Pant, GM - North, Vizeum India.
Continuing its aggressive hiring spree, Bates 141 has hired Russell Barrett as executive creative director for its Mumbai office. Barrett (pictured) will be responsible for all the accounts being handled out of the Mumbai office including Virgin Mobile, Tata AIG, etc.
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