Loveleen Raina, Steve Hugh and Sandip Mahapatra will lead the business, creative and planning functions respectively
Loveleen Raina, who currently heads the Unitech Wireless business for Leo Burnett Delhi has put in her papers. She will join McCann Erickson, Mumbai as vice-president and GM in February.Her appointment comes at a time when McCann Erickson (Mumbai) restructures itself into two units – currently called McCann Erickson One and McCann Erickson Two. Both will have separate P&Ls, account profiles, resources and business development initiatives.
One of the latest entrants in the telecom category, Uninor, has recently rolled out a TV-led campaign. The creative agency handling the brand is Leo Burnett. The brand sports the tagline 'Ab mera number hai' and leverages the Rs. 29 paise per minute proposition of the brand.
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