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Magna forecasts a 7.7% increase in India’s adex for 2026
Jul 04, 2025
Campaign India Team

Magna forecasts a 7.7% increase in India’s adex for 2026

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

CTV’s big picture: Small screens are getting left behind
May 05, 2025
Nishant Gopalia

CTV’s big picture: Small screens are getting left behind

As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.

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