library

Smart library chatter in ITC Classmate's new TV campaign

Classmate, ITC's education and stationery products brand, has launched its latest TVC featuring cricketer Yuvraj Singh and actor Soha Ali Khan. Rediffusion Y&R (Chennai) which handles the creative duties for Classmate, has conceptualised the commercial.In a restricted environment like the library, where silence is of utmost importance, the protagonist in the TVC communicates with her friends using book titles. Hence, she does not break any rules of the library.View TVC now