lego
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Lego Christmas ad spotlights power of play with classic Lionel Richie tune
Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.
Lions Live 2020: Four CMOs discuss four future actions that will deliver growth
Marc Prtichard, Mathilde Delhoume, Raja Rajamannar and Julia Goldin were on a panel on day five of Lions Live
Lego launches first brand campaign in 30 years
'Rebuild the world' for Lego by BETC Paris and The Lego Agency.
Lego awards global media to Initiative
The IPG Mediabrands agency takes over from Dentsu Aegis Network’s Carat in Europe and Asia and Publicis Groupe’s Starcom in the US.
How agencies should respond to the in-house invasion
Besides gobbling up new business, the trend is drawing more talent client-side in the UK
Stumbling blocks: how Lego almost failed to build a brand
With the biggest film of 2014 under its belt and licensing partnerships that span Star Wars, Harry Potter and Lord of the Rings, it's hard to believe Lego was once clueless about branding
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