lego

Sep 20, 2019

Lego launches first brand campaign in 30 years

'Rebuild the world' for Lego by BETC Paris and The Lego Agency.

Nov 28, 2017

Lego awards global media to Initiative

The IPG Mediabrands agency takes over from Dentsu Aegis Network’s Carat in Europe and Asia and Publicis Groupe’s Starcom in the US.

Oct 25, 2016

How agencies should respond to the in-house invasion

Besides gobbling up new business, the trend is drawing more talent client-side in the UK

May 04, 2015

Stumbling blocks: how Lego almost failed to build a brand

With the biggest film of 2014 under its belt and licensing partnerships that span Star Wars, Harry Potter and Lord of the Rings, it's hard to believe Lego was once clueless about branding

Oct 10, 2014

Lego bows to Greenpeace pressure, ends Shell marketing partnership

Company says it will not renew contract with the oil giant.