land rover
Challenges breed creativity: Nkanyezi Masango
The CD from Y&R Cape Town spoke on day two of Ad Stars in Busan on 'Opportunity in difficulty'
Why Land Rover is boosting its investment in experience marketing
Q&A with Mark Cameron, global brand experience director, Land Rover
Jaguar Land Rover appoints Phil Popham to oversee new unified marketing structure
Announces overhaul of marketing leadership, as it looks to "maximise" growth opportunities in key markets.
Maxus, Lodestar to handle Tata Motors’ Land Rover, Jaguar
Tata Motors, which rolled out the iconic Land Rover and Jaguar brands in India yesterday, has extended its relationship with Maxus and Lodestar to handle the media duties of the two brands, respectively. While Maxus already handles the entire SUV range for Tata Motors, Lodestar looks after its passenger car portfolio.
Can Tata turn Jaguar into an object of desire?
Ford’s recent sale of its Jaguar and Land Rover brands to India’s Tata Motors for US$2.3 billion earlier this year raised more than a few shocked eyebrows.While some analysts looked on with incredulity at how Ford cashed out for half of what it paid for the British luxury marque in 1990, others saw good business sense Founded in 1922 by motor enthusiasts, Jaguar cars were built with premium motor parts and a stylish look that soon caught the eye of motor sport enthusiasts who were drawn to the saloon’s luxurious features.
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