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Are Indian platforms technologically ready for rapid AI detection?

Under the recently amended IT rules, social media platforms have to take down objectionable AI-generated materials within three hours; two hours in sensitive cases.

Publicis Groupe acquires creative analytics platform AdgeAI

AI platform measures creative performance.

Netflix expands global production grid with Hyderabad studio

Eyeline Studios’ India launch underscores the streamer’s deeper investment in the AVGC ecosystem as production technology, talent and advertising reshape the streaming economy.

Ikea contacts agencies about global media review

The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.

Don’t get mad, get even: why advertising needs a revenge arc

Advertising has been on an apology tour for so long we should start earning air miles.

Omnicom hoovers up Dyson's $500m global media account

WPP, Publicis and Omnicom battled for the business in the final round.

Havas’ luxury network Maison BETC acquires Eyesight

The addition strengthens Maison BETC’s positioning with luxury and premium brands by integrating event expertise in a sector where fashion shows represent a valuable communications opportunity.

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LATEST WORK

Drop tests enter the Indian kitchen...

Specta swaps lab demos for sitcom chaos, using humour and household mayhem to sell...

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