Comstrat 2014, the annual case study competition for communication strategy conceived by the FCB Ulka Group took place on 20 December at the KJ Somaiya Institute of Management. The host college was adjudged the winner. IIT Kharagpur bagged the first runner-up position followed by Jamnalal Bajaj Institute of Management Studies. Other shortlists who presented their case studies at the event were MICA, Symbiosis Institute of Media and Communication and IIM Indore.
The finale of Comstrat 2013, the annual case study competition for communication strategy conceived by the Draftfcb-Ulka Group, was held on 7 December in Mumbai. Team KJ Somaiya emerged winners presenting on Godrej Expert Hair Dye. View images from the event here.
Communication strategy competition saw teams from Sydenham, IIM (B), NL Dalmia, JBIMS and NMIMS presenting way forward for Godrej Expert Hair Colour
Starcom Mediavest Group has partnered with Mumbai based K J Somaiya Institute of Management Studies and Research to launch a 10 month long integrated marketing communications programme. Titled SSIMCAP-360, the course is targeted at graduates and working professionals aspiring for careers in marketing and communication, and aims to give a 360-degree grounding of the same.
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