khan
Bisleri recasts hydration as lifestyle in a fragmented market
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.
Zomato’s ‘Fuel your hustle’ runs on empty
The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.
‘Having an AI strategy is the worst thing for brands’ – Rishad Tobaccowala at Goafest 2025
Goafest 2025 kicks off with engaging sessions on branding, AI, Gen Z, star-studded conversations, and vibrant performances.
SRK, supercharged engines and summer showdowns: Castrol India’s latest ad packs a punch
Airing the ad during the Champions Trophy final is slick timing—cricket fever is peaking, and in India, bikes and cricket are practically sacred. Talk about a power play!
Caveman Khan and Coca-Cola’s Charged: A primal power play
Aamir Khan’s latest ad for the beverage revives the Caveman trope, blending prehistoric antics with a modern energy boost for maximum brand impact.
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Nora Fatehi's gym hustle for BigMuscles: Empowering Indian women to flex their fitness goals
The Farah Khan-directed one-minute video, featuring Fatehi and released as part of her newly-announced association with the brand, was creatively designed by Ogilvy India.
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