He comes from Lintas Media Group, where he was chief operating officer for Lintas Media Group and chief executive officer for Karishma Initiative
The agency managed to retain the business following a pitch process held sometime back.
The cola brand, belonging to AJE Group, is expected to hit Indian stores soon.
Wynn Telecom Limited, which recently announced its foray into mobile handset business under brand 'Wynncom' has appointed Dentsu Creative Impact as its creative agency, while Karishma Initiative and Alliance Advertising have been appointed as media agencies. Karishma will largely be responsible for mass media, while special activations and properties related to sports would be done by Alliance.
Hamdard (Wakf) Laboratories has appointed Lintas' Karishma Initiative as its media AoR. The win for Karishma Initiative comes after a multi-agency pitch. The agency will handle all of Hamdard's media planning and buying duties for all the brands in its product portfolio such as RoohAfza, Safi, Roghan Badam Shirin and Cinkara.
Karishma Initiative, a wholly owned subsidiary of Lintas India, has entered into digital space by partnering with Media2Win.Karishma Initiative delivers media solutions to clients across all mass media. The main clients include Etisalat telecom, Samsonite, Austrian Airways, Bombay Dyeing and Add Gel Pens. Media2Win offers digital marketing solutions, including SEM, SEO, online display advertising, blog and community marketing, ORM, SMS and mobile marketing, amongst others. Its major clients include Bajaj Auto, Tata Telecom and Max New York Life.
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