As conversational discovery reshapes OTT, brands must track high-intent prompts, thematic recurrence and downstream behaviour—while building relevance and privacy guardrails.
LATEST
Omnicom and IPG jointly cut headcount by 8200 in 2025
Combined staff numbers fell 6.4% as Omnicom took over IPG.
The Estée Lauder Companies consolidates £500m media account
The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.
Kantar Media rebrands as Fifty5Blue
Former WPP CEO Mark Read joined Kantar Media board last year.
Streaming finds its voice, forcing ad metrics rethink
As conversational discovery reshapes OTT, brands must track high-intent prompts, thematic recurrence and downstream behaviour—while building relevance and privacy guardrails.
Is commerce, not creativity, now the main engine of ad growth?
WPP Media’s This Year, Next Year report shows ad spends shifting from content-led to commerce and intelligence.
How a mistreated monkey led to a marketing opportunity for IKEA
When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.
Publicis Groupe hires ex-Ogilvy influence chief
Publicis Groupe has appointed a former global head of influence at Ogilvy and WPP Open X as its new global influencer lead.
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