The company analysed online sentiment for top 26 Bollywood actors
Watch the film conceptualised by Rediffusion here
The agency won the account post a multi-agency pitch
Watch the film conceptualised by McCann Worldgroup India here
The author believes it is time for marketers to wake up and take notice of the highly under-leveraged star
…even if you did not endorse the views of Karan Johar and company?
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