k pop

May 30, 2021

BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer

Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign

Jan 08, 2021

Pepsi expands K-pop investment, appoints Blackpink as Apac brand ambassador

The soft-drink maker will lean on the wildly popular Korean girl band to launch limited-edition products and a cross-platform campaign

Nov 27, 2019

Cozmic Group gets WWE's Carl Sequeira as country manager

He will report to the Group's chief business officer Swee Sin Wu