jiohotstar
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Creativefuel delivers culture-first digital activation for JioHotstar Superman campaign
It executed a large-scale digital activation focused on cultural relevance and organic platform engagement.
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Sahil Chopra joins JioHotstar as VP of consumer marketing
Before joining JioHotstar, he served as associate vice president of marketing at JioStar.
IPL ads get a data makeover: What it means for brands
JioStar and Nielsen’s audience measurement shake-up brings IPL advertisers closer to real-time insights, reshaping digital ad strategies for 2025.
JioHotstar, Nielsen to collaboratively offer advanced ad measurement features
Following its recent merger, JioHotstar aims to provide actionable ad insights to advertisers ahead of Tata IPL 2025 through this partnership.
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JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar
Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.
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