It staged its Formula 1 entry as a phased, multi-brand rollout, arguing cultural fit and earned engagement outweigh blanket visibility.
LATEST
Bombay Shaving Company appoints Enormous as creative partner
The grooming brand shifts creative duties to Enormous as it sharpens cultural positioning and integrated storytelling across categories.
Snap’s $1 billion annualised revenue run rate signals ads aren’t enough
With 25 million subscribers, the social media platform tests paid personalisation and creative tools, reducing ad dependence as marketers confront tighter performance budgets.
OpenAI deepens India footprint beyond Summit stage
Partnerships with JioStar, TCS and MakeMyTrip tie infrastructure, enterprise rollout and consumer platforms into a coordinated India expansion strategy.
Perplexity pulls the plug on ads, citing trust concerns for AI
Executives told the Financial Times that ads risk making users 'suspicious of everything'.
‘New’ Omnicom reports Q4 earnings, first since IPG acquisition
The US drove over 50% of revenue.
JioHotstar partners with OpenAI, launches ChatGPT-branded conversational streaming
Using OpenAI APIs, the voice and text interface will allow users to explore its streaming library through natural language conversations in multiple languages.
Havas Life appoints João Camacho as chief creative officer for India and Middle East
Based in Mumbai, he will report to Havas Health’s global CCO Eric Weisberg and Havas Life Mumbai’s MD Dorelle Kulkarni.
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