itc foods
From cookies to clicks: ITC Foods’ multi-speed marketing play
The FMCG major blends premium biscuits, rural strategy, and data-fuelled media to navigate inflation, q-commerce, and shifting consumer behaviour—all without choosing sides.
Candyman Sourzzz: Where kids outwit grown-ups, one candy at a time
The ad, conceptualised by FCBUlka Bangalore, flips the script, showcasing kids' clever antics as they sweetly outsmart adults with a dose of playful sourness.
Hemant Malik spotlights five trends in the food industry
FICCI’s IFNIS 2021 summit from 27-28 October 2021 emphasised the importance of strengthening the ecosystem and promoting the culture of safe food among all stakeholders
ITC Foods responds to #BoycottBingo
Fans of the late Sushant Singh Rajput claimed that a film featuring Ranveer Singh was mocking the actor
Bingo gets detective Ranveer Singh on a 'good potato' hunt
Watch the film conceptualised by Ogilvy here
Bingo Tangles says it's hard not to share if you have one
Watch the ad film created by Ogilvy & Mather
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