Prem Kamath, executive vice president and general manager, Channel [V], believes the only way to counter change is, paradoxically, through change
R Gowthaman, leader, South Asia, Mindshare, has seen media independents from the time the phrase was born in India. Here, he shares with readers, his areas of focus for 2011
Despite a better showing by STAR Plus (336 GRPs compared to previous week's 315 GRPs) in week 22, Colors closed the gap to 41 GRPs with an improved showing as well (295 GRPs compared to 264 GRPs in week 21). Zee was steady at 249 GRPs, as were Sony with 164, Imagine with 103 and SAB TV with 89.Track performance of GECs in 2010
Colors clawed its way back to the number one spot, delivering 288 GRPs (week 18, TAM, HSM, CS 4+), just ahead of STAR Plus with 286 GRPs. Zee was breathing down their backs with 279 GRPs. Sony made an improved showing with 175 GRPs, up from 147 in the previous week. Imagine was at 104 GRPs and SAB TV on 80.Track performance of GECs in 2010
Rameet Arora, marketing head of Colors, has put in his papers.Arora joined Colors' founding team in April 2008 and since then has spearheaded the marketing for the channel, overseeing all the marketing verticals – trade as well as consumer. He will be serving his notice period over the next 3 months.
Over six months after Sony Entertainment Television went for a relaunch with a programming rejig, the channel's GRPs have been almost doubled (180 last week).
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