Q&A with Gaurav Seth, SET, on marketing the show and advertisers on board
Danish Khan, senior vice president, head of marketing, Sony Entertainment Television, talks about the marketing campaign for the next season of Indian Idol
Jagadeesh Krishnamurthy looks at the trend that has caught on
Colors has garnered 217 GRPs according to TAM C&S 4+ data for week 38. The gap between Zee TV and Colors is just 15 GRPs. Zee has got 232 GRPs.Sony’s TRPs have been boosted to 127 GRPs with the new season of Indian Idol's. STAR Plus continues to lead the pack with 287 GRPs.Other performances include Star One with 85 GRPs, NDTV Imagine with 80 GRPs, Sahara One with 66 GRPs and 9X with 57 GRPs.
Sony Entertainment Television (SET) is all set to launch the fourth season of its reality show, Indian Idol. The show will begin airing on television from September 19 onwards, every Friday and Saturday at 9 pm. For the new season, Sony has brought in two new judges as members of the jury, namely singer Kailash Kher and actress Sonali Bendre. Javed Akhtar and Annu Malek will continue to be the other two judges, thus completing the panel of four. The show’s auditions across the country will be anchored by Indian Idol 3’s finalists, Meiyang Chang and Deepali Kishore.
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