icubeswire
65% of consumers want brands to collaborate with vernacular influencers: Survey
Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.
53% of consumers distrust influencer content: iCubesWire report
The report added that there is still hope to reverse growing cynicism encircling influencers by prioritising their audiences’ interests and being honest and transparent.
Moves and wins roundup: Week of 12 February
Read about the latest news in the marcomm world including updates from Cars24, Curativity, Laqshya Media Group, Gozoop Group, MSL, mSix&Partners, Newton School, RepIndia, iCubesWire, The Content Lab and Signify.
Moves and wins roundup: Week of 16 October
Read about the latest news in the marcomm world including updates from adfactorsPr, iCubesWire, BBH, L&K Saatchi & Saatchi, Pocket FM, Soch, Vector Brand Solutions and Yaap
Weekend Wrap: 10 May
In the news: Brandwizz Communications, Daniel Wellington, Envy, iCubesWire, Myntra, Pixel Fox Studios, TBZ and Vivafit
Bajaj Capital assigns digital mandate to iCubesWire
Mandate includes handling media spends and creating digital campaigns
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
