icc world cup
Brands must back women’s sport’s future, not just fame
The next era of Indian sports marketing will be shaped not by post-victory endorsements, but by brands investing early—before medals, fame and full stadiums arrive.
Rahul Dravid tops the ICC Men's ODI World Cup celebrity endorsements ranking 2023
The volume of ads featuring celebrity endorsements saw a spike of 55% over the 2019 edition of the tournament
Harbhajan Singh and Srikkanth join Poonawalla Fincorp in exhorting team India to 'do it tibara'
Watch the film here
Most advertised brand in the ICC World Cup is not the most recalled
Kamla Pasand has taken the highest number of ad insertions in the ICC World Cup so far, but its recall is much lower than brands that have taken half the number of spots
Weekend Wrap: 24 May
In the news: Arm Worldwide, Fujifilm, Network18, Network Advertising, Only, Uber
Coca-Cola partners with the ICC
Deal sees the end of PepsiCo's association with the Cricket World Cup
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