icc world cup

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Most advertised brand in the ICC World Cup is not the most recalled
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Jul 08, 2019

Most advertised brand in the ICC World Cup is not the most recalled

Kamla Pasand has taken the highest number of ad insertions in the ICC World Cup so far, but its recall is much lower than brands that have taken half the number of spots

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Weekend Wrap: 24 May
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May 23, 2019

Weekend Wrap: 24 May

In the news: Arm Worldwide, Fujifilm, Network18, Network Advertising, Only, Uber

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Coca-Cola partners with the ICC
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Jan 31, 2019

Coca-Cola partners with the ICC

Deal sees the end of PepsiCo's association with the Cricket World Cup

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Campaign India IQ: Among ads airing during the ICC World Cup, which one stands out? Why?
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Mar 20, 2015

Campaign India IQ: Among ads airing during the ICC World Cup, which one stands out? Why?

Win an Edifier iPod Docking Station worth Rs 2,500

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In another WC year, Sony looks to score with IPL
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Mar 11, 2015

In another WC year, Sony looks to score with IPL

IPL to be broadcast in multiple feeds. We speak with Neeraj Vyas to learn more on the promotion plans for this year’s tournament.

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Campaign India IQ: Will India's poor performance in Australia affect brand interest and TV viewership of the ICC World Cup?