Dentsu Webchutney, ibs, Lodestar UM, Maxus, Mediacom, Milestone Brandcom, Shemaroo and The Social Street also bag Golds; Madison Media snares eight metals
Ashish Bhasin retains 'South Asia Agency Head of the Year' title, as does Josy Paul in the 'South Asia Creative of the Year' category; MullenLowe Lintas Group is 'India Creative Agency of the Year' again
HUL, Bajaj Electricals share Client of the Year title
ibs bagged the Agency of the Year title at the Campaign India Digital Crest Awards 2016 (CIDCA), while holder HUL shared the Client of the Year title with Bajaj Electricals. Gold winners were Scarecrow, iContract, Havas Media, Mindshare, Interactive Avenues, Little Lamb Films, ICICI, Foxymoron, PHD, OMD, Creativeland Asia, Dainik Bhaskar, Omron, SapientNitro, Performics, DigitasLBi and Dentsu Webchutney. Here are images from the awards night hosted on 15 June in Mumbai.
What happened in 2015? What's next, in 2016? Here's what Sabyasachi Mitter of IBS and Madison BMB's Raj Nair had to say. (part seven)
Watch the ad film conceptualised by IBS here
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