Q&A with Nadia Chauhan, JMD and CMO, Parle Agro
Some tweets that caught our attention this week
“We live in a visual world where everything we see has been thought about while everything we hear is not” – Tony Hertz
Tony Hertz, owner and creative director, Hertz Radio, was in the country last month. Here is an excerpt from an interaction with him on the sound of brands and the future of radio advertising
The conference will be held in San Francisco on November 17-18, 2010
Parle Agro’s snack product Hippo, following its first TV campaign in February, has rolled out its maiden radio campaign which builds on its positioning of 'Fight Hunger, Fight Evil'.
Parle Agro’s snack product 'Hippo', which had a gradual roll-out across the country over the last few months, is now ready with its first mass media advertising campaign.Till now, the brand's marketing strategy has been focused on distribution, retail visibility and consumer sampling.
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