health
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Two sides of the bed: Insured versus uninsured
Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.
Gen Z: The new conservative
To truly connect with Gen Z, brands must move beyond virtue signaling and display genuine commitment to their stated values through actions, says Quantum Consumer Solutions associate.
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Influencers, credentials please: ASCI draws the line on advice
The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.
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63% of Gen Z Indians give high importance to mental health: Study
Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a global Gen Z study conducted by Burson.
Transparency: A critical ingredient for brands to ride the wellness boom
As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.
The CMO's MO: Insurers must create a culture of care by replacing fear with empathy—Plum's Shreyas Achar
From changing mindsets about preventive care to leveraging gen AI, Plum's CMO shares insights on the challenges, opportunities, and strategies shaping the future of his brand.
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