hashtag orange

Micro-influencers, major shifts: India’s new marketing frontier
Aug 20, 2025
Little Yadav

Micro-influencers, major shifts: India’s new marketing frontier

From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink strategy and scale.

Hashtag Orange appoints Gauri Awasthi as chief digital officer
Jul 25, 2022
Campaign India Team

Hashtag Orange appoints Gauri Awasthi as chief digital officer

Last full-time stint was with STCH Integrated Marketing Solution

Amit Shankar joins Hashtag Orange as co-founder and CCO
Mar 22, 2022
Campaign India Team

Amit Shankar joins Hashtag Orange as co-founder and CCO

Moves from Famous Innovations

Hashtag Orange appoints P Sridharan Iyer as CSO
Dec 20, 2021
Campaign India Team

Hashtag Orange appoints P Sridharan Iyer as CSO

Moves from Publicis

Gaurav Singh joins Hashtag Orange as chief growth officer
Oct 18, 2021
Campaign India Team

Gaurav Singh joins Hashtag Orange as chief growth officer

Moves from Telenor

Hashtag Orange bags Wildcraft's digital mandate
Aug 31, 2021
Campaign India Team

Hashtag Orange bags Wildcraft's digital mandate

Account won post a multi-agency pitch

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