gujarat titans

3 days ago

IPL ads: High stakes, low recall, and smarter plays

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.

Mar 19, 2024

IPL 2024 sponsorships round-up

Read about the latest associations in the Indian Premier League including updates from BKT Tires, Bisleri, Movado, Valvoline India, Goldi Solar, Hindware, Hero FinCorp, Lava, Angel One, boAt, Dream11, Kent, and more.

Mar 25, 2022

IPL 2022: We hit it off with this team because...

On the eve of the start of the 2022 edition of the IPL, Campaign India tried understanding whether brands really care about the teams they are partnering with...