gst
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GST 2.0 and the festive economy: When policy meets consumer sentiment
For India’s brands, retailers, and households, the reworked GST 2.0 is more than a tax reform—it is the spark for a new cycle of domestic consumption.
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GST simplification raises stakes for festive marketers
The overhaul trims rates on essentials and mid-range durables, but brands now face the challenge of turning sentiment into sales.
Marketers’ expectations from the 2021 Union Budget
After a tough year witnessed by brands, marketers are looking forward to a growth-oriented budget with an added focus on a bullish digital infrastructure…
Union Budget expectations: Radio, print and television
After an unexpected hiatus in the form of Covid-19 that slowed the nation down, radio, print and television players talk about their expectations from the upcoming Union Budget 2021…
Intel urges SMBs to move away from old, laggy PCs
Watch the ad film conceptualised by TBWA\ here
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