Probing into serious horology, Titan plans to balance engineering credibility with storytelling to compete with global players
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Omnicom Advertising assembles Asia leadership team to strengthen regional integration
S Subramanyeswar (Subbu) takes on expanded mandate as chief knowledge officer, in addition to his role as chief strategy officer of Omnicom Advertising India.
Pinterest’s Coachella strategy: Prioritising presence over pixels
A phone-free activation with E.l.f. Cosmetics taps Gen Z’s growing appetite to unplug.
Digital has changed what gets measured and what gets optimised: WARC study
In a market with a long tradition of building loved brands, effectiveness is increasingly defined by immediate, measurable impact.
Publicis Groupe India appoints Diwaker Chandani to lead Influential rollout
With this rollout, the agency aims to enable brands to move beyond fragmented execution towards greater precision and more measurable outcomes.
Cannes Lions announces 2026 jury lineup
A total of 13 jurors from India, including two jury presidents, will judge the work at Cannes Lions this year.
Secrets from a timeless voice: What today’s creators can learn from Asha Bhosle’s success
Conventional digital wisdom says pick a niche and stay there. The legendary singer built a brand on defying that advice.
The Publicis-Microsoft partnership and the rise of a closed-loop economy
In a closed-loop economy, the stakes are higher and the margin for error thinner. Microsoft’s choice of Publicis challenges the idea that tech will make agencies obsolete.
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