He will join as executive creative head (copy) and joint creative head
Following Panadol's (Crocin in India) appointment of Grey to handle the global creative duties, the India business has moved to Grey Delhi.
Ketan Desai has been appointed associate vice president and branch head of Grey Delhi. Desai began his career with Trikaya Grey in Kolkata 11 years ago, and has since worked in several Grey offices in the region and across many verticals like automobiles, media, FMCG, hospitality and tobacco. More recently, he has focused on developing the agency's HoReCa offering. Desai will report directly to Jishnu Sen, chief operations officer, Grey India.
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