It's especially tricky in an environment where people on the brand are changing far quicker, contends Liquid Thread's Terkelsen
In the second part of our video interviews with Starcom's GPC, John Sintras and Nic Jones tell Campaign India why Procurement is not such a bad word, after all.
Campaign India’s Bindu Nair Maitra caught up with Starcom MediaVest Group’s Global Product Committee during their visit to India.
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