Heads of music channels discuss the significance of GRPs for their shows and its relevance for the advertisers from ROI perspective
It’s a welcome trend that can benefit the brand, but the advertising agency still can play a role, discovers Arati Rao
UK-based Naked Communications has appointed Gitanjali Sriram (pictured) to head its India operations. Sriram joins from Lowe Lintas where she was director, channel planning.
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