gitanjali sriram

Nov 18, 2011

Are GRPs the sole indicator of brand's ROI?

Heads of music channels discuss the significance of GRPs for their shows and its relevance for the advertisers from ROI perspective

Aug 27, 2010

Will crowdsourcing be a threat to agencies?

It’s a welcome trend that can benefit the brand, but the advertising agency still can play a role, discovers Arati Rao

Mar 24, 2010

Breaking news: Gitanjali Sriram to head Naked India

UK-based Naked Communications has appointed Gitanjali Sriram (pictured) to head its India operations. Sriram joins from Lowe Lintas where she was director, channel planning.