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D-Code 2019: 'Not about the output, it's about the outcome'
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Aug 08, 2019

D-Code 2019: 'Not about the output, it's about the outcome'

Here’s what Partha Sinha and Sumeet Narang had to say at The Advertising Club's digital review event

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GM, Tiger Woods end sponsorship agreement
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Nov 26, 2008

GM, Tiger Woods end sponsorship agreement

Tiger Woods has become the latest victim of the credit crunch after US car giant General Motors said it was ending its sponsorship deal with the golfer a year early. The move comes as GM is petitioning the US government for financial support to avoid going into bankruptcy. The company said the arrangement with Woods, who is recovering from reconstructive knee surgery, is "mutual and amicable". Woods will continue to drive Buick vehicles through 2009.