NEC Corporation India’s Ikigai recasts marketing as culture, but only sustained experimentation—not alignment alone—will convert coherence into credible market outcomes.
LATEST
Talented Agency’s Leena Gupta, Piña Colada’s Natasha Lashly join Cannes Lions See It Be It as tutors
Ultrahuman’s Shreya Arora joins the 2026 cohort, reflecting cross-disciplinary mix across 20 creatives from 15 markets.
3 in 10 Indians can’t imagine life without cars; 46% still want one: Ipsos study
The findings point to a consumer base that is increasingly shaped by access, affordability and sustainability, rather than ownership alone.
Pitch Update: EssilorLuxottica, Qatar Airways, IBM, Audi India and more
Fortnightly round-up of adland's latest account pitches, reviews and wins.
LLM ads raise concerns
AI search is set to become the next walled garden. Marketers are thinking through how this shakes out when it comes to measurement and brand safety risks.
India’s M&E growth touches INR 2.78 trillion in 2025 after two years of muted growth
The FICCI-EY report noted that the industry grew 9.1%, supported by a rebound in advertising, expanding digital consumption and a revival in live events.
Kiran Mani exits JioStar to lead OpenAI APAC
He is expected to relocate to Singapore, reporting to chief strategy officer, Jason Kwon.
The Trade Desk says Omnicom audits ‘have not identified any issues’
The DSP pushes back on Omnicom’s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.
THE WORK
PARTNER CONTENT
Podcasts
