genai

Jun 03, 2025

71% of CMOs to invest over $10 million in GenAI annually: Study

83% of CMOs express confidence in GenAI in 2025 compared to 74% in 2023, according to a global survey by BCG.

Jun 03, 2025

AI gets personal, but can it get it right?

As brands rush to scale personalisation with generative AI, Adobe India’s director for solution consulting notes that the real test lies in balancing speed, strategy and consumer trust.

Apr 07, 2025

Will AI chatbot advertising disrupt adland?

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.

Apr 01, 2025

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

Dec 05, 2024

Kate Rouch joins OpenAI as first CMO

This strategic hire comes at a time when OpenAI is capitalising on its flagship products, like ChatGPT, and also refines its business model.

Oct 22, 2024

Text-to-video in advertising: Where are we now?

While text-to-video AI tools are fast becoming the industry's latest obsession, Campaign goes beyond the hype to explore the current capabilities on offer and limitations of AI video generators for the advertising landscape.