Watch the promos conceptualised by Leo Burnett here
Q&A with Gaurav Seth, SET, on marketing the show and advertisers on board
Sony Max rings in changes in packaging and programming, adds new movies to library including over 50 regional titles dubbed in Hindi
Panel session on Day 2 at adtech 2012 sees marketers, technology providers, media owners discuss expectations from digital medium
MAX has made two senior level appointments. It has brought on board Jasdeep Singh Pannu as vice president, programming and Gaurav Seth as vice president, marketing.
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