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Gap launches ‘Give Your Gift’ holiday campaign with music
Its new holiday campaign highlights creativity, music and connection to promote its seasonal collection.
AI, PR, and the battle for relevance: Archetype’s big bet
With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.
Opinion: Different strokes for different folks
On International Women's Day our columnist compares the Malayalam magazine Grihalakshmi cover with the Gap campaign and comments on the audience reaction to a similar situation in two countries
Gap looks to 'Bridge The Gap' through a video featuring Priyanka Chopra, Wiz Khalifa and more
Watch the film conceptualised by Edward Enninful and Gap here
PR Pundit adds seven new clients
Outside of West Coast, all accounts were won following multi agency pitches
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