gap
Apr 15, 2025
AI, PR, and the battle for relevance: Archetype’s big bet
With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.
Mar 08, 2018
Opinion: Different strokes for different folks
On International Women's Day our columnist compares the Malayalam magazine Grihalakshmi cover with the Gap campaign and comments on the audience reaction to a similar situation in two countries
Jun 07, 2017
Gap looks to 'Bridge The Gap' through a video featuring Priyanka Chopra, Wiz Khalifa and more
Watch the film conceptualised by Edward Enninful and Gap here
Apr 02, 2015
PR Pundit adds seven new clients
Outside of West Coast, all accounts were won following multi agency pitches
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