gaming

Sep 24, 2025

Dream11 pivots to free-to-play model amid regulatory churn

It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.

Sep 23, 2025

Gen Z turns Discord from gaming chatrooms into protest hubs

Once a gamer’s hangout, Discord is now Gen Z’s go-to space for activism, debate, and alternative narratives.

Jul 09, 2025

Snapdragon steps out: From chipset to checkout counter

Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, creators, and culturally-coded storytelling.

May 01, 2025

India’s big creative pitch: Now streaming to the world

WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?

Apr 16, 2025

Top mobile gaming apps boost customer LTV by 6% in 2024: Report

iOS generates 55% of total in-app purchase (IAP) revenue moving ahead of Android in 2024, finds Moloco Research.

Apr 14, 2025

Shaadi, skins and synergy: BGMI’s campaign ups the game

Krafton India turns a gamer couple’s virtual wedding into a cultural campaign, reframing BGMI as a space for real-world connection