gaming
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India’s E&M industry projected to grow 7.8%: PWC
The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.
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Max Level appointed PR and communications partner for LVL Zero Gaming Incubator
The partnership will see Max Level lead communications for LVL Zero, the gaming startup incubator backed by MIXI Global Investments, Nazara Technologies and ChimeraVC.
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Global fan experience agency OS Studios launches in India
It will operate full-service offices in Bangalore, New Delhi, and Mumbai, supported by sister agency George P Johnson India and the wider Project Worldwide network
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52% of Indians download a new app weekly
Lumikai’s ‘Swipe Before Type’ report reveals that India’s digitally-native audience is young, data-hungry and highly willing to pay.
Why is Nazara Technologies rebranding itself and what is new?
Gaming company Nazara Technologies has launched a refreshed new brand identity.
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Dream11 pivots to free-to-play model amid regulatory churn
It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.
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