A new advertising campaign for Frito Lay's Kurkure encourages people to spend time with their families. In the TVC, brand ambassador Juhi Chawla plays a spiritual guru who points out the follies of a groom's ways when he arrives minus any entourage for his wedding, because he didn't spend any time with his family. She asks him to share Kurkure with them, at which point instantly his family begins to appear one by one at the wedding. The baseline remains, "Tedha hai par mera hai [It's my kind of twisted]." The campaign has been created by JWT.
Frito-Lay has rolled out a multimedia consumer engagement program for its packaged potato chips brand, Lay's. The campaign, named 'Give us your Dillicious Flavour', aims at creating its next potato chips flavour with the help of Lay's consumers. The campaign will give the consumer an opportunity to co-create a flavour s/he likes. The winner will receive a cash prize of Rs. 50 lakhs and 1% of the sales turnover from the new flavour, which will launched by the end of May 2010.
After recently unveiling its baked savoury cracker brand, Aliva, Frito-Lay has roped in actress Chitrangada Singh (pictured) as the brand ambassador for the brand. The company has now announced the launch of its brand campaign for Aliva featuring Singh. JWT is the creative agency that handles the account.
Frito Lay, PepsiCo’s snack arm, has extended JWT Delhi’s brief by getting it on board for its new baked savoury cracker brand, Aliva. The agency bagged the account without a pitch.
The Bhaskar Group has appointed Ashu Phakey (pictured) as COO Punjab, Haryana and Chandigarh. In Phakey’s new assignment, he will be responsible for the ad sales revenue and growth from Punjab, Chandigarh and Haryana region. He will be based out of Chandigarh.
Frito Lay has roped in Kareena Kapoor as the new ambassador for its snack food products. Kapoor joins other Bollywood stars, Juhi Chawla, MS Dhoni and Saif Ali Khan, as a brand ambassador for Pepsico's snack food products.As a part of the new campaign, Kapoor will introduce the brand communication in a new TVC that will go on air by mid-November 2008. The new campaign also includes radio and outdoor promotions including on-ground activities.
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