The Creative Abbys were held on April 9 at Zuri White Sands. Ogilvy & Mather is on top of the heap, with 1 Grand Prix, 5 Gold, 8 Silver and 17 Bronze metals. Leo Burnett follows with three gold metals. Mudra Communications, Creativeland Asia and McCann get two each. Among the production houses Chrome Pictures, Footcandles Films and The Flagship Advertising won 2 Gold each. Bates 141 and Bang Bang Films won a gold metal each.
Draftfcb+ulka has launched a new television campaign for Tata Docomo's new value-added services (VAS) product, My Song.My Song is essentially the reverse caller ring-back tone (CRBT). The CRBT is one of the most popular service in VAS offered by telecom operators to subscribers. Till date, the concept of ring-back tones was that anybody could set caller tunes which their callers could hear.
Ogilvy has unveiled Limca's latest campaign for this summer.Building on the platform of "emotional and physical freshness" from its earlier campaign of 'Doobo Taazgi Mein', the new commercial is based on how Limca, with its water like freshness can spark a playful romantic interaction between two strangers. The strategic initiative leverages the ‘water like freshness’ of Limca.WATCH TVC here
The Advertising Club Bombay hosted the second edition of the Young Achievers’ Awards on Friday evening.This year the awards received 242 entries, a significant increase from the 149 entries received last year.O&M’s Ryan Mendonca was recognized as best copywriter for his campaign ‘Breakthrough – Domestic Violence’ for Bell Bajao. The same campaign won Mendonca and his art partner Mark Benjamin the award for ‘Young Achiever of The Year for Social Change’.
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