email marketing
Jan 31, 2024
Opinion: Email marketing is 45—can it avoid a midlife crisis?
It's been 45 years since Gary Thuerk, 'the father of spam' sent the world's first unsolicited mass 'email'—smashing sales targets despite a reprimand from his boss. But can email marketing survive another half century?
Oct 21, 2013
Email as a broadcast channel
Is labelling e-mail as a direct marketing tool a major injustice to an incredibly valuable media channel?
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