As AI moves into media planning, vernacular scale and ROI modelling, agencies confront a tougher question: infrastructure upgrade or strategic edge?
LATEST
Chinese Wok consolidates creative and media with Havas
The decision follows the chain’s expansion beyond 260 outlets and its stated ambition to reach 500 stores across Tier 1, 2 and 3 markets.
India’s shopping journey is moving to WhatsApp: Study
According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app.
India AI Impact Summit shifts talk to margins
As AI moves into media planning, vernacular scale and ROI modelling, agencies confront a tougher question: infrastructure upgrade or strategic edge?
WPP Creative will 'not sunset' agency brands
Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.
Cindy Rose on new WPP strategy: ‘We don’t want to be a holding company any more’
CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.
WPP launches new Elevate28 strategy with four core divisions
Agency group will lead with media division in three-year plan after 5.4% revenue slump.
Omnicom and IPG jointly cut headcount by 8200 in 2025
Combined staff numbers fell 6.4% as Omnicom took over IPG.
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